

Why Us?
So glad you asked.
Because we get it.
Already tried the DIY route?
The “figure-it-out-as-you-go” approach?
Outsourced only to do more work to fix what wasn’t done right?
Us, too.
Frustrating? Totally.
Fixable? Absolutely.

With Grace & Luxe, you get more than task-doers.
You gain:
Strategic Thinkers
Copy & Design
Refiners
Efficiency
Experts
Resource Wranglers
Client Experience Curators
Masters of Completion
The Team You Didn’t Know You Needed (Until Now)
We’re Ashley Boyd and Shellana Keeling—multitasking moms, former collegiate athletes, crime-show junkies—turned business lifesavers. We started Grace & Luxe to make lives easier for overwhelmed service providers like you.
Drowning in emails?
Workflow a mess?
Tired of juggling it all?
We’ve got you.
Our approach?
The perfect mix of grace, luxe, and vibes so good you’ll wonder why you didn’t delegate sooner.

Your Rare Blend of Strategy, Organization & Creativity
is a Game-Changer!
“I love that Ashley and her team seamlessly bring together operations, organization, strategy, and creative vision. It’s so refreshing to find someone who truly does it all—and does it so well. She is such a GEM!”
Val Reis, Founder of Executive Muse & Author

We’re more than just virtual support
We’re your right-hand, problem-solving, get-it-done dream team. From streamlining operations to elevating client experiences, we handle the behind-the-scenes so you can focus on what you do best.
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ASHLEY BOYD
CO-FOUNDER & ONLINE BUSINESS MANAGER
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SHELLANA KEELING
CO-FOUNDER & ONLINE BUSINESS MANAGER
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KARA MCDONALD
OPERATIONS SPECIALIST & VIRTUAL ASSISTANT
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DIXIE ZAMAGIAS
VIRTUAL ASSISTANT
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STACEY GIGANTE
VIRTUAL ASSISTANT

Your time is too valuable for trial and error.
When you’re ready for support that actually supports you, we’re here.